Ginkgo Newsletter Q4 2022
Dear Alumna/ dear Alumnus,
we are enjoying amazing times at Ginkgo and keep growing continuously. Hence, we would like to keep you informed about our development and activities with this new issue of our newsletter. We are glad you enjoyed our last update, thank you for your great feedback!
In this last quarter of 2022, we give you an update on our stunning company offsite in Tulum, Mexico where we held our strategy workshop. The strategy for 2023 revealed five hypotheses that we will jointly put into action, stay tuned! Moreover, we also give you three project highlights from our Ginkgo practices. Last but not least, we are currently finalizing our planning to safeguard a smooth business start in 2023.
As last time, feel free to contact us and send us feedback – just drop us a line at [email protected]. Now sit back and find out what your former colleagues are up to, maybe you’ll see some new faces too!
We wish you a wonderful Christmas and start into 2023 with your loved ones.
All the best,
First Eraneos Group Service Offering
The outstanding value of data for the competitiveness of companies is represented at Ginkgo by the Competence Area Data Business & Ecosystems (CA DBE).
To bring the competencies that are proven many times with customers to the Eraneos Group, CA DBE is creating a Group Service Offering by the end of 2022 which will serve as a knowledge multiplier and common starting point for a group-wide Data Business Initiative 2023 and onwards.
The focus of this service offering is primarily on the future topics of “monetization of data”, “data regulations” and “data ecosystems”. It offers guidance to customers on their way to becoming a data-driven company, helps them identifying what to focus on during the journey and shows them how to get there.
Benchmark to Prototype
Ginkgo won a new client in the industrial business. Within the first project, we helped the client with a frontend assessment, uncovering the dead ends, pain points and unsatisfying aspects of the customer journey. We analyzed best practices across the industry, talked to customers and sales representatives, and benchmarked the main competitors to get a holistic view of the current client’s situation. Based on these findings, a long list of improvement measures was deducted and prioritized. The first inspirational wireframes of a new search showed the client how measures might look like in the feature.
The journey now continues with the next project focusing on conceptualizing and implementing the top measures with the overall target to improve the customer journey, ultimately leading to more sales.
Which trends will have an impact on you and your business in the upcoming ten years? Ginkgo has analyzed nine megatrends that will shape our world within the next decade. Have a look at current major developments and their implications for business.
Our first-ever Recruiting Night on November 2, 2022 was a huge success. Participants received inspiring project insights from Marcus Müller, Lucas Dieckmann, Alina Nizamutdinova and Tom Beckmann. It was great to get to know all the potential new Ginkgos. As this event was so successful, we will host a second Recruiting Night in February 2023.
If you know someone who should participate in this event, then feel free to spread the word! Potential new Ginkgos will receive more info about the recruiting event by sending an email to [email protected]