数字产品与创新管理

innovation

Most companies and industries must consider disruptive technologies as part of their product development and the digitization of their processes along the customer journey. To develop new digital business models, digitize existing products, and optimize customer-centric processes along the customer journey, Ginkgo supports and prepares our customers with state-of-the-art methods, tools, and best practices.

André Lohn

Principal

 

数字产品与创新管理

在数字化和全球化时代,客户们希望向上游拓展公司既定战略,在其现有业务模式内,展开富有创意的变革。在创新管理领域,景格使用各种工具和方法,帮助客户在新产品的构思、设计和样机以及各自的客户进程中进行发展和突破。

项目与参考信息

5

Innovation Management and CRM Implementation

More Info
Within the first project phase, Ginkgo has been requested to conduct an Innovation and Capability/Scoping Workshop to focus the digitization roadmap on customer interaction management and the digitization of the sales process. In the initial phase of the project, customer interaction and CRM capability strategy were developed. Subsequently, digitization potentials were identified in the process of customer journey analysis. On this basis, it was then decided to introduce a CRM system. Ginkgo managed the vendor selection and successfully conducted negotiations with the software provider and system integrator. After successful vendor selection, Ginkgo also took over the overall project management for the implementation of the new CRM system.

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