Innovation Management and CRM Implementation
Within the first project phase, Ginkgo has been requested to conduct an Innovation and Capability/Scoping Workshop to focus the digitization roadmap on customer interaction management and the digitization of the sales process. In the initial phase of the project, customer interaction and CRM capability strategy were developed. Subsequently, digitization potentials were identified in the process of customer journey analysis. On this basis, it was then decided to introduce a CRM system. Ginkgo managed the vendor selection and successfully conducted negotiations with the software provider and system integrator. After successful vendor selection, Ginkgo also took over the overall project management for the implementation of the new CRM system.